Starting a new brand is exciting. One of your first steps is creating a logo. A good logo helps people remember you. It shows who you are. It also sets the tone for your business.

But where do you begin? Let’s look at some top logo ideas for new brands to help you get started.

1. Wordmark Logos

A wordmark logo uses only your brand name. No icons, no images—just text.

This style is clean and simple. It works best when your name is short and catchy. You can make it unique by choosing a special font or color.

Examples: Google, Coca-Cola, eBay

2. Lettermark Logos

Lettermarks use the initials of your brand. This is a great idea if your business name is long.

It keeps your logo short and stylish. You can use bold or modern fonts to make it stand out. Add color or shapes to make it even more eye-catching.

Examples: IBM, CNN, HP

3. Symbol or Icon Logos

This logo type uses a single icon or graphic. It’s strong, simple, and easy to remember.

A great symbol can work without any words. But it takes time for people to connect the image to your brand. So it’s often best for brands planning to grow big.

Examples: Apple, Twitter, Nike

4. Combination Logos

These logos use both text and an icon. You get the best of both worlds. People see your name and remember your symbol.

It’s one of the most popular logo styles for new brands. It’s also easy to adjust for different uses—like social media or packaging.

Examples: Adidas, Burger King, Dropbox

5. Mascot Logos

Mascot logos use a character or cartoon figure. This style is fun and friendly. It works well for family brands, food companies, or kids’ products.

A mascot makes your brand feel warm and personal. It gives people something to connect with.

Examples: KFC, Pringles, Duolingo

6. Abstract Logos

An abstract logo uses shapes or patterns instead of real images. It gives a modern and creative feel.

These logos don’t show anything directly. Instead, they use design to create emotion or meaning. You can make your brand look bold and artistic.

Examples: Pepsi, Adidas, Airbnb

7. Emblem Logos

An emblem logo has text inside a shape—like a badge, seal, or shield.

It feels strong and classic. Many schools, coffee shops, and sports teams use emblems. They show trust and tradition, even for new brands.

Examples: Starbucks, Harley-Davidson, NFL

8. Minimalist Logos

New brands often go for a clean look. Minimalist logos use simple shapes, few colors, and clear fonts.

This style feels modern and easy to use. It works well on websites, apps, and business cards.

Many tech and lifestyle brands love this idea. It’s also very flexible.

9. Handwritten or Script Logos

Handwritten fonts can make your brand feel personal. They are great for creative or handmade products.

If you want to look friendly, soft, or stylish, this type of logo is a strong choice.

Examples: Ray-Ban, Instagram, Barbie

10. Geometric Logos

Geometric logos use clean shapes like circles, squares, and triangles. These logos look modern and smart.

They are easy to remember and work well in small sizes. New tech brands often use this style to look bold and balanced.

Final Thoughts

Your logo is one of the first things people see. So make it count. Whether you choose a wordmark, icon, or mascot, the key is to match your logo with your brand’s style.

Start with something simple and clear. Think about your message, your audience, and your vibe. Try out a few ideas and get feedback. A strong logo helps your new brand stand out—and stay memorable.