Every year, brands release new logos. Some are simple. Some are bold. Others tell powerful stories. Great logos make a lasting impression. They help brands stand out and stay in people’s minds. In 2024 and 2025, many logos caught attention for their smart design, unique style, and meaning.
Let’s look at the best logo designs of the year and what makes them so special.
1. MetaLlama
MetaLlama is a new name in the AI world. Their logo shows a circle made from different shapes. Each shape represents a different language model. It looks modern, but also playful. It tells you right away that the company works with AI and creativity. This logo is bold, clean, and full of meaning.
2. LLA
LLA stands for Language Learning Alliance. Their logo uses two “L” shapes that flow like waves. This shows movement and connection. The design feels soft and emotional. It reflects how people connect through language. It’s a perfect mix of simplicity and style.
3. Utah Mammoth (NHL Team)
One of the most talked-about logos this year came from the new NHL team in Utah—the Utah Mammoth. The logo features a giant woolly mammoth with mountain-like features. It combines local history, nature, and strength. The design is bold and exciting. Fans love it because it feels fresh and powerful.
4. As Ever by Meghan Markle
Meghan Markle launched a lifestyle brand called “As Ever.” The logo includes a palm tree and two hummingbirds. These are personal symbols. The palm tree represents their California home. The hummingbirds are tied to Prince Harry’s memories. This logo is elegant and heartfelt. It shows that logos can carry deep, personal meaning.
5. Super Bowl LVIII
The official logo for Super Bowl LVIII was designed by artist Queen Tahj. It features colorful beadwork that honors New Orleans’ Black Masking culture. This is a big step for NFL branding. It’s not just a logo—it’s a piece of cultural art. It tells a story and honors local traditions.
6. A&W
A&W’s rebrand revitalizes its classic identity while improving scalability and clarity. The updated logo balances nostalgic elements with a modern aesthetic, ensuring the design feels fresh yet familiar. Retaining the iconic arrow preserves brand continuity while sharpening visual impact .
7. Pepsi Globe
Pepsi unveiled a new logo in 2023, returning to the 1973 Globe design. The updated logo features a black wordmark, marking a departure from the traditional blue. This change reflects a modernized approach while honoring the brand’s history .
8. Audi’s EV Sub-Brand Logo
Audi introduced a new logo for its electric vehicle sub-brand in China. Replacing the iconic four rings with the word “Audi,” this logo aims to attract younger drivers and signifies the company’s shift towards electric mobility .
9. Jaguar’s Rebrand
Jaguar unveiled a modernized version of its classic XJS model logo amid its rebranding efforts towards electrification. The updated design reflects the brand’s commitment to innovation and sustainability .
10. Home Logos Trend
A new trend among homeowners is the use of bespoke home logos to personalize and brand their residences. These custom emblems capture the unique charm and essence of a home, often inspired by names that reflect heritage, location, or personality .
Final Thoughts
The best logo designs of the year showcase creativity, cultural significance, and a deep understanding of brand identity. Whether through innovative shapes, meaningful symbols, or personal connections, these logos have set new standards in branding. As we move forward, these designs inspire and challenge us to think differently about how logos can represent and connect with audiences.
If you’re interested in creating a memorable logo for your brand, consider working with a professional designer who can bring your vision to life. A well-designed logo is more than just a symbol; it’s the face of your brand.
